Bulbbul is fashioned as a sharply relevant fable. It is a powerfully feminist, revisionist tale of a woman wronged, and it is told with economy, precision, style and feeling.
Create a social media campaign highlighting the cinematic beauty of the film while placing it in a fantasy genre.
My Role - Illustration
Family Portrait Teaser
Created to build intrigue, and establish the setting of the film, Rabindranath Tagore-esque, grandma-tale set in 19th century, pre-independence Bengal.
The Family portrait originally contained both the characters played by Rahul Bose. Since this was going up on the day of the launch the he was removed to give a spoiler free teaser.
Bollywood Then and Now
As a part of the post launch promotion, A bunch of artists were picked to create an artwork depicting their interpretation of the film.
Here I was looking back at how women were portrayed in old time Bollywood posters and reversing their roles.